THE ART & WORK OF FROYD

With operations in Melbourne AU and management in Bangkok TA this project put communication to the test. With the aid of Skype and Google Hangouts little to no difficulties were noticed by being a quarter way around the world from the client. Time difference if anything improved the importance of strong discussion in design proposal stages. 

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After running with the name, 'Buck co' it was finally agreed that the logo would be the company's name and it's first letter as an icon or alternative. The trick was in the typography and in particular the earthy colour scheme which inspired many of the material and physical design choices letter down the track.